Meta Ads — Facebook & Instagram

Fill Your Funnel.
Lower Your CPA.
Scale Your Revenue.

We've managed $50M+ in Meta ad spend for e-commerce brands. Our approach combines ruthless creative testing, full-funnel audience architecture, UGC whitelisting, and triple-whale attribution — delivering lower CPAs and higher ROAS across Facebook and Instagram, not just traffic.

Total Meta Spend Managed
$50M+
Across Facebook & Instagram
-42%
Avg CPA Reduction
5.8x
Average Meta ROAS
60 days
To Profitable Scale
3B+
Meta Audience Reach
What We Fix
-42%
Average CPA Reduction
Most brands burn Meta budget with inefficient structure. We rebuild from the ground up — fast.
Creative Engine
A/B+
Systematic Creative Testing
Creative is the #1 Meta performance lever. We build, test, and scale winning ad creative every single week.
Full Funnel
TOF→BOF
Prospecting to Retargeting
Awareness, consideration, and conversion campaigns — all working together in one cohesive revenue funnel.
True Attribution
5.8x
Average Meta ROAS
Measured with Northbeam or Triple Whale — accurate numbers that survive iOS changes and multi-touch paths.

Full-Funnel Meta
Advertising Excellence

📣
Campaign Strategy

Full-Funnel Meta Campaign Architecture

We rebuild Meta campaigns from the ground up — audience architecture, creative strategy, campaign structure, and bidding logic — delivering lower CPAs and higher ROAS within the first 60 days.

Top-of-funnel prospecting campaigns
Middle-of-funnel engagement & consideration
Bottom-of-funnel dynamic retargeting
Lookalike & Advantage+ audience architecture
5.8x
Avg ROAS
-42%
CPA Drop
🎨
Creative

Scroll-Stopping Creative Strategy

Creative is the #1 performance lever on Meta. We build systematic creative testing frameworks — static, video, carousel, UGC — to find winning assets and scale them fast. New creative every two weeks.

Ad creative production & direction
A/B creative testing frameworks
UGC & creator content integration
🎯
Targeting

Advanced Audience Architecture

Interest targeting, behavioral signals, customer list matching, lookalikes, and Advantage+ audiences — configured and isolated for maximum efficiency and clean test data.

📊
Attribution

Northbeam & Triple Whale Integration

Multi-touch attribution that survives iOS changes. We integrate Northbeam or Triple Whale and post-purchase surveys to give you accurate revenue numbers — not just Meta-reported ROAS.

🛒
Catalog

Dynamic Product Ads & Catalog

Automated dynamic product ads and Collection Ads pulling from your full catalog — showing the right product to the right buyer at the right moment in their purchase journey.

🤝
Creator Whitelisting

UGC & Creator Whitelisting

Source UGC creators, run their content as paid dark posts via whitelisting — typically 3–5× lower CPM and higher conversion rates than brand-produced content. Retention flows included.

$0
Meta Spend Managed
0
Average CPA Reduction
0
Average Meta ROAS
0
To Profitable Scale
Creative Formats

Creative Is the Variable
That Matters Most.

On Meta, creative accounts for 70% of campaign performance. We operate a structured creative testing engine — iterating on hooks, formats, and angles every two weeks until we have a proven playbook for your brand.

We brief, source, and optimise creative across every format Meta offers — from 3-second hook Reels to long-form testimonials.

📱
Reels & Short-Form Video
Hook-driven 15–30s videos for Reels and Stories placements
🖼️
Static Image Ads
High-contrast product, lifestyle, and UGC-style static ads
🔄
Carousel Ads
Multi-product carousels for catalog retargeting and feature showcase
🎥
Long-Form Video
Testimonials, explainers, and comparisons for MOF campaigns
👤
UGC & Creator Whitelisting
Authentic creator content run as paid dark posts via whitelisting
🗂️
Collection & Catalog Ads
Dynamic catalog ads showing the right product to each high-intent shopper

How We Fix & Scale Meta

01
Meta Audit

Full account audit — campaign structure, creative performance, audience overlap, attribution accuracy, pixel health, and wasted spend identification.

02
Rebuild & Launch

Complete campaign rebuild with corrected architecture, proper audience isolation, Northbeam/Triple Whale attribution, and fresh creative — launched within 2 weeks.

03
Creative Testing Sprint

30-day creative sprint testing 8–12 concepts across hooks, formats, and UGC angles — identifying winners in under 30 days and cutting losers immediately.

04
Scale & Retention

Scale winning creative and audiences, activate email/SMS retention flows, and set up Advantage+ Shopping Campaigns to compound ROAS as budget grows.

Attribution & Measurement

Numbers You Can Actually Trust

Meta's native reporting is broken post-iOS 14. We implement attribution stacks that give you real numbers — so every budget decision is backed by accurate data.

⚖️
Northbeam Integration
Multi-touch attribution modelling across every channel — Meta, Google, TikTok, email — giving you a true blended picture of which spend is driving revenue.
🐳
Triple Whale Setup
Pixel-based and survey-backed attribution with Blended ROAS, True ROAS, and cohort LTV analysis — purpose-built for Shopify and DTC brands.
📋
Post-Purchase Surveys
Automated "How did you hear about us?" post-purchase surveys that capture zero-party data — the last line of defence for channel attribution accuracy.
📊
Weekly Performance Reports
Weekly dashboards with Blended ROAS, CAC, LTV, CVR by creative, and channel contribution — not data dumps, actionable insight.
📈
Incrementality Testing
Geo-based holdout tests and Meta Conversion Lift studies to measure the true incremental revenue your Meta spend generates.
🔄
LTV & Retention Layer
Email/SMS flows and loyalty mechanics designed to increase repeat purchase rate and LTV — lowering CAC:LTV ratio and unlocking further paid media scale.

Meta Results That Last

★★★★★
🔵 -42% CPA · 5.8× ROAS

"We were burning budget on Meta with zero clarity on why. Brandpreneurs rebuilt our entire campaign structure in 30 days. CPA dropped 42% and ROAS hit 5.8× — numbers we hadn't seen in 3 years."

M
Marcus D.
Founder, Home & Lifestyle Brand
★★★★★
💰 $2.1M Revenue Added · 6 Months

"The creative testing framework they built is unlike anything I'd seen before. Every week we had new winning ads. UGC whitelisting dropped our CPM by 38%. Revenue from Meta doubled in 6 months."

A
Alexandra F.
CMO, Beauty DTC Brand
★★★★★
📈 Prospecting ROAS: 1.8× → 4.2×

"Finally an agency that understands the full funnel, not just retargeting. Triple Whale attribution showed us what was actually working. Our prospecting ROAS went from 1.8× to 4.2× in 90 days."

C
Chris W.
Director of Growth, Apparel Brand

Ready to Fix Your Meta Performance?

Book a free Meta audit. We'll identify your biggest inefficiencies and show you exactly how to turn your Meta spend into a reliable, measurable revenue machine.