Amazon PPC Advertising

Amazon Ads That
Actually Convert.

We manage $180M+ in Amazon ad spend annually with proprietary bid logic, weekly optimization cadences, and a full-funnel PPC architecture built to drive profitable growth — not just impressions.

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$180M+
Ad Spend Managed
-34%
Avg ACoS Reduction
4.2×
Average ROAS
15+
Years Amazon Expertise
Ad Formats We Master

Every Amazon Ad Format, Expertly Managed

🎯
Sponsored Products
Core Performance Driver
The highest-volume format on Amazon. We build granular exact/phrase/broad/ASIN targeting structures, manage bids weekly, and use search term harvesting to compound keyword coverage over time.
Keyword TargetingASIN TargetingBid ManagementNegative Optimization
🏷️
Sponsored Brands
Brand Awareness & Consideration
Banner, video, and store spotlight ads that capture top-of-search real estate and drive branded awareness at the top of the funnel — critical for category authority.
Video BannersStore SpotlightCustom CreativeBrand Metrics
📲
Sponsored Display
Retargeting & Competitor Conquest
Audience-based and ASIN-targeting display ads that retarget product page viewers, conquest competitor PDPs, and reach category shoppers across Amazon and off-platform inventory.
RetargetingCompetitor ConquestLifestyle AudiencesOff-Platform
🎬
Sponsored Brands Video
Highest CVR Format on Amazon
In-search video ads with the highest click-to-purchase conversion rate on the platform. We brief, source, and optimize video creative specifically for Amazon's auto-play environment.
Video Production BriefsAuto-Play OptimizationMid-Funnel
PPC Management Process

Our Amazon PPC Methodology

01

Account Audit & Structural Rebuild

We audit your existing campaigns — identifying waste, poor structure, keyword cannibalization, and missed opportunities. Week one: complete rebuild of campaign architecture with clear objectives per ad group.

Campaign AuditStructure DesignBudget Reallocation
02

Keyword Research & Competitive Mapping

Deep keyword research using Helium 10, Brand Analytics, and proprietary data — mapping competitor keyword gaps, category search volume trends, and long-tail opportunities your category peers are missing.

Keyword ResearchCompetitor Gap AnalysisSearch Term Mining
03

Full-Funnel Campaign Build

Build Sponsored Products (exact/phrase/broad + ASIN), Sponsored Brands (keywords + video), Sponsored Display (retargeting + conquest), and Video campaigns — each with targeted ACoS goals and dayparting where applicable.

SP CampaignsSB CampaignsSD CampaignsVideo Ads
04

Weekly Bid & Placement Optimization

Every 7 days: bid adjustments based on search term performance, negative keyword additions, placement modifier tuning (top-of-search vs. rest-of-search), and budget reallocation to top performers.

Bid ManagementPlacement ModifiersNegative Keywords
05

Reporting & Strategy Review

Monthly executive reports with ROAS, ACoS, TACoS, new-to-brand metrics, and competitive share of voice trends. Quarterly strategy reviews to realign spend with business objectives and seasonal opportunities.

Monthly ReportingTACoS TrackingQuarterly Strategy
PPC Results

Real Numbers. Real Results.

4.2×
Average ROAS across all managed portfolios
-34%
Average ACoS reduction in first 60 days
81%
Average sales rank improvement in 90 days
$180M+
Total Amazon ad spend managed annually
Go Deeper

PPC is Just The Foundation.

Amazon's most sophisticated brands layer DSP programmatic and AMC analytics on top of PPC to drive full-funnel growth and competitive dominance. We operate all three layers as a connected system.

Let's Fix Your Amazon PPC.

Get a free Amazon PPC audit. We'll show you exactly where you're overspending and where you're leaving revenue on the table.