Amazon DSP

Programmatic Reach
At Amazon Scale.

Amazon DSP gives brands access to Amazon's unmatched first-party purchase data — serving display, video, and audio ads across Amazon.com, Fire TV, Twitch, and thousands of premium sites with targeting no other platform can match.

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3.8×

Avg DSP ROAS

-22%

Avg CPM vs Benchmarks

+67%

New-to-Brand Growth

100M+

Audience Reach

DSP Formats

Full-Funnel Programmatic Across Every Format

Retargeting

🎯

Display Retargeting

Re-engage shoppers who viewed your product pages but didn't convert — serving dynamic display ads across Amazon.com and premium third-party inventory.

Conquest

⚔️

Competitor Conquest

Target shoppers actively browsing your top competitors' ASINs and redirect them to your listings — available exclusively on Amazon DSP.

Prospecting

📡

In-Market Prospecting

Reach new audiences using Amazon's in-market segments and lifestyle profiles — shoppers actively purchasing in your category right now.

OTT / CTV

📺

OTT & Fire TV Streaming

Premium video placements on Fire TV, IMDb TV, and Twitch — combining mass TV reach with Amazon's precision purchase-intent targeting.

Audio

🔊

Streaming Audio Ads

Non-skippable audio ads on Amazon Music and Alexa-enabled devices, reaching engaged listeners when they're not scrolling.

Creative

🛠️

Dynamic E-Commerce Creative

Real-time product ads pulling live pricing, ratings, and Prime badge data — always fresh, always relevant, always conversion-ready.

Audience Targeting

Amazon's First-Party Data Is Your Unfair Advantage

Purchase-Based Audiences

Only Amazon DSP can target users based on what they actually purchased. Reach shoppers who bought in your category in the last 30, 60, or 180 days — primed to repurchase or switch brands.

Competitor Viewers

Target shoppers who recently browsed your top competitors' product pages but haven't converted yet.

Brand Retargeting

Recover your own product page visitors, cart abandoners, and lapsed customers to drive repeat revenue.

In-Market Segments

Amazon's proprietary segments flag shoppers actively browsing and buying in your category today.

Lifestyle Audiences

Target by life stage — active parents, fitness buyers, premium beauty purchasers — built on real purchase data.

Lookalike Audiences

Scale reach by targeting shoppers who mirror your highest-value customers' purchase patterns.

AMC Custom Audiences

Build precision segments using Amazon Marketing Cloud query data — exclusive to our DSP + AMC service.

Our Process

How We Launch and Scale Your DSP Program

DSP Audit and Opportunity Assessment

We audit your existing DSP activity (or baseline a new account), review audience performance, and map incremental revenue opportunities most relevant to your category and growth stage.

Account AuditAudience MappingCategory Intel

Creative Strategy and Production

We design DSP-native creatives — dynamic display ads, 15s/30s OTT video, and audio scripts — built to Amazon's format specifications and optimized for each placement environment.

Display CreativeOTT VideoDynamic Ads

Funnel Architecture and Campaign Launch

Campaigns built by funnel stage — awareness (OTT/prospecting), consideration (in-market/lifestyle), conversion (retargeting/conquest) — with separate budgets, frequency caps, and tailored creative per audience.

Funnel ArchitectureFrequency CappingBudget Strategy

Optimization and AMC Attribution

Ongoing CPM bidding, audience segment performance analysis, creative rotation, and AMC integration — continuously shifting budget to highest-ROAS segments and suppressing waste.

CPM OptimizationAudience AnalysisAMC Attribution

Ready to Unlock Amazon DSP?

Get a free DSP strategy session. We'll map your audience opportunities and show you the budget levels that generate real incremental revenue.

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Programmatic ReachAt Amazon Scale.