Amazon Marketing Cloud is a privacy-safe, event-level data cleanroom that lets you answer the questions standard Amazon reports can't — true attribution, path-to-purchase, audience overlap, and incremental ROAS across PPC and DSP combined.
Book an AMC Consultation →Standard Amazon Seller Central and Advertising Console reports show you last-touch attribution — the final ad click before purchase. AMC shows you the full picture: every touchpoint a customer had with your brand before converting.
We use AMC's SQL-based environment to run custom queries that answer your most important growth questions — and then activate the answers directly into your DSP campaigns.
We configure your AMC instance, connect your Sponsored Ads and DSP data sources, validate signal completeness, and establish baseline reporting periods.
We write SQL queries tailored to your business questions — attribution models, audience analysis, conversion path analysis, and incrementality measurement — all custom-built for your brand.
Convert AMC insights into actionable DSP audiences — high-LTV cohorts to suppress, competitor converters to conquest, lapsed customers to reactivate — feeding intelligence back into media spend.
Monthly AMC insight reports with executive-level takeaways, recommended budget shifts, and PPC/DSP optimizations based on the latest data — turning analytics into action every 30 days.
Most brands are flying blind on Amazon. Get an AMC consultation and see exactly what your advertising data is telling you — and what to do about it.